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Best lineup strategy for Bulls vs. Magic NBA Showdown We take a look at the Showdown contest on DraftKings between the Bulls and Magic, giving you Captain’s Picks and who to fade. Alford @Jovan10 Feb 6, 2021, 1:14pm PST. William Hill has become the latest gambling operator to launch sports betting in Virginia, going live in the US state with its online and mobile sportsbook offerings. Built on William Hill’s proprietary platform, the sports betting mobile app allows players to place pre-game and in-play wagers from anywhere inside Virginia.
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Betting operators are reinvesting almost all revenue into customer acquisition. As the industry’s focus shifts from building customer databases to generating a profit, how can sportsbooks ensure they are maximizing their marketing investment? The second part of the Path to Profitability series brings together a host of industry marketing experts, to discuss how to refine acquisition strategies. Among the topics covered will be:
- How has the betting sector’s approach to customer acquisition evolved?
- Can the wider media landscape help funnel players to licensed sportsbooks?
- What tools or tactics have been overlooked to date?
- What partnerships offer the most immediate returns?
- Can land-based loyalty programmes and closer links with the brick-and-mortar businesses have a positive effect on betting revenue and profits?
- Affiliate and online vs. traditional media – what offers the best value?
Moderator: Brendan Bussmann, Global Market Advisors
Speakers:
Dustin Gouker, Head of Content, Catena Media North Amercia
Aubrey Levy, VP, Marketing & Content, theScore
Sportsbook Strategy Games
Ishwara Glassman Chrein, Head of Sports Partnerships, Verizon Media / Yahoo Sports
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